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Twitter Best Practices for Business

Posted on June 16, 2022 by Megan Hamlin

If you are looking to attract new followers and leads, boost conversions, improve brand recognition, and increase sales, Twitter may be the social media platform best suited for your business. First, you must see if your target audience is on Twitter.

  • 42% of US adults who use Twitter are between the ages of 18-29.
  • 27% of US adults who use Twitter are between the ages of 30-49.
  • 18% of US adults who use Twitter are between the ages of 50-64.
  • And 7% of US adults who use Twitter are between the ages of 65+

Around one in five US adults use Twitter. This equals about 23%. The share of Americans who use other social media platforms is as follows:

If you think your business would benefit from using Twitter, you will want to create unique and engaging content, organize a schedule for your posts, and analyze your impact and results so you can replicate your best-performing content. Below we discuss 23 Twitter Best Practices that will help you create lasting relationships with your followers and customers.

23 Twitter Best Practices for Business

Here are three bigger, more important areas to take care of initially.

  1. Customize your profile. First and foremost, you want to make sure you have an original profile. Your handle should be your company’s name so you can easily be searched for and found on the platform. Choose a unique branded image for your cover photo. Your profile picture should be your logo, the company’s initials, or another branded image. Your Twitter bio provides a brief synopsis of who you are. This could include your mission statement or an overview of what you do. Make sure to include your website’s URL so you can direct traffic straight to your website. Filling everything out allows potential customers to learn as much as they can about you as soon as they land on your profile.
  2. Create Twitter Lists. Lists are used to organize groups of Twitter accounts into specific categories. For example, you could create lists for Leadership Experts, Competitors, and your Target Audience. When you open a Twitter List, you only see tweets posted by the accounts on the list. Lists allow you to easily review tweets, interactions, and content from certain groups of people. Reviewing tweets from a Target Audience list allows you to then tailor your content around what they want and need. Reviewing tweets from a Competitors list allows you to see what is or isn’t working well for them and then tailor your content accordingly.
  3. Advertise on Twitter. When you advertise on Twitter, you make your tweets easily discoverable by thousands of people. Ads help you increase your influence and following. There are two different types of advertising: Promoted Tweets and Twitter Ads. If you want to get more people on a specific website page or you’re looking to grow your base of followers and brand awareness, advertising can accomplish this.

Later down the road, you may want to host a Twitter chat.

  • Host a Twitter Chat. Engage your followers, discuss a topic, ask your audience for their opinions, and create a sense of community with a Twitter Chat. Hosting a Twitter Chat is easy. Choose a topic, set a time and date, and create a hashtag for the chat. Be sure to share this info with your followers ahead of time in a tweet, on your website, on other social channels, in your Twitter bio, or in an email. Twitter Chats promote interaction and engagement on your profile and get people talking about you! Twitter Chats are also a very personal experience between you and your audience.

Here is a list of other Twitter Best Practices that you can start implementing today.

  1. Profile images should be 400×400.
  2. Post images should be 1200×675.
  3. Use unique hashtags in your tweets. We recommend using no more than two.
  4. Create engaging content like giveaways, contests, questions, surveys, polls, etc.
  5. Keep tweets short and concise.
  6. Enlist the help of Twitter influencers.
  7. Include links to your website in your tweets when appropriate. This will drive more website traffic.
  8. Interact with your current followers. Answer questions. Respond to comments. Listen to feedback. Retweet their content so they’re more likely to do the same for you.
  9. Use images, videos, gifs, and other eye-catching visuals like infographics in your tweets.
  10. Keep an eye on your competitors’ Twitter accounts.
  11. Include a clear call to action where applicable (read our blog post, fill out the form, tag a friend, etc.).
  12. Promote your events or new products or services.
  13. Check and respond to your direct messages regularly.
  14. Use emojis to add emotion.
  15. Use a content calendar to plan ahead so you never forget to post or are posting without a strategy. Using a content calendar also allows you to schedule content ahead of time so you can focus on listening to your audience.
  16. Look for opportunities to participate in trending hashtags.
  17. You can’t edit tweets, so make sure everything looks good before you hit publish!
  18. Pin important tweets to the top of your profile for maximum exposure.
  19. Analytics will show you what content performs the best. So look at Twitter Analytics from time to time to see which copy, creative, and tone resonates with your audience.

Feel like a Twitter know-it-all yet?!

Twitter Marketing Strategy Help

When your business is on Twitter, you are able to engage users and followers, increase brand awareness, boost conversions, and more. Twitter makes it easy to distribute content, making it an excellent option for your social media strategy. If your social media strategy needs improvement, we would be happy to lend a hand! Get in touch with us today, and we can partner with you to grow your business. Give us a call, or fill out the form below. This time we went over Twitter best practices, but stay tuned for future blogs where we will discuss Pinterest best practices and maybe even TikTok!

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About the author:

Megan Hamlin

Senior Digital Marketing Specialist

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Megan is the Senior Digital Marketing Specialist at Torx. She is responsible for social media marketing, search engine marketing, content marketing, and email marketing. Getting clients qualified leads is her biggest goal. When she isn’t on Facebook or writing a blog, she can be found analyzing data to see how she can improve her digital marketing efforts.