Instagram is a huge opportunity to expand your brand awareness, connect with current customers, earn repeat business, and solidify your online presence. When done correctly, Instagram marketing is one way you can grow your business and earn more money in sales.
But, how do you create an A+ Instagram page? Below, we discuss several Instagram marketing do’s and don’ts that will definitely take your page from below average to five stars.
Instagram is a visual platform. The quality of the images you post will set you apart from other competitors. High-quality photos will get your more followers, and therefore, more business. But, it doesn’t stop once you take the picture.
Writing your caption allows you to give that photo a voice. A voice that reflects your personal brand. Instagram captions explain what the image is about, include a call-to-action, and should leave your followers wanting more.
Here are 5 tips to create kick-butt Instagram captions:
You can’t edit a photo well if it isn’t a good photo to begin with. Make sure you have a great shot! Once you do, then it’s time to edit the picture to make it even more attention-grabbing.
Add a filter for some fun, creative flare. Each filter will drastically change your photo, so play around with them all to see which one you like best.
For example, Lark pulls out blues and greens (great for landscapes). Moon is a black-and-white filter that will make your image look vintage! Valencia warms your photo, giving it an antique look.
You can also use Instagram’s manual settings to change aspects of the image such as brightness, contrast, structure, warmth, saturation, and more. Use the slider to find the look you prefer.
Editing photos will make your images pop and will be more eye-catching to your followers.
Instagram Stories, like Snapchat, disappear after 24 hours. Users can upload photos or videos separately from their feed that can be seen by all their followers. Instagram Stories are a great tool to generate high engagement.
When using Instagram Stories, you can broadcast live to your audience, post images, and videos, and use cool video effects like Boomerang, Superzoom, and Rewind.
For businesses, Instagram Stories are a great place to post footage of an office event, timely news about your industry, product demonstrations, and previews to blog posts.
You can also be really quirky with Instagram Stories and use stickers, locations, hashtags, as well as run polls, ask questions, add music, change your text to a cooler font, and more.
Play around with Stories, and watch your engagement rise!
We cannot stress this enough. You may think you are cheating the system by buying a list of 1,000 followers that’ll look good when people view your profile. But, in actual reality, these 1,000 followers are almost always all bots and inactive accounts. These bought followers will not engage with your posts. So you’re spending money for absolutely nothing.
Not to mention, if real followers start looking at who follows you and realize most of your followers are fake accounts, that isn’t going to create a sense of trust between them and you.
Keep in mind that Instagram also identifies and purges fake followers. Instagram removes any likes, follows, or comments from third-party apps that are designed to artificially grow accounts’ audiences. Since buying fake followers is against Instagram’s community guidelines, you could face Instagram suspending your account.
How often should you post? A very common question that many people have different answers to. In our opinion, once a day will suffice (this doesn’t include to Instagram Stories, just to your actual feed).
We suggest creating a content calendar that details what you will be posting about and when. This will make sure you don’t forget to post to your page for several weeks in a row and thinking you should make up for it by posting three times a day for a week, ultimately spamming your audience.
Need some ideas for Instagram content?
It’s not enough to post amazing images. You also need to interact with your followers and similar brands.
Make sure you are liking other posts, commenting on pictures, taking part in other people’s polls, and sharing the love!
If you take the time to engage with other people, people will remember and engage with you! Plus, this builds trust with your audience, intensifying the relationship they have with you. If you are responding to comments, feedback, and questions, your audience will see that you do genuinely want to help them, which will make them more likely to refer you to their friends and family.
Set yourself up for more success with a perfect Instagram profile.
Hashtags are important on Instagram and Twitter. Hashtags allow other people to find your posts. As long as you have a public account (if you have an Instagram business account, yours will be public), anyone who searches for the hashtags you use may find your Instagram post. Hashtags connect people to your page who aren’t already connected but are interested in the same topics and brands.
There is a lot of debate on how many hashtags you should use in a post and where you should post them. In our opinion, less is best. However, if you are just starting out and need to build your following, then use more. But, if you already have a decent-sized following, use less hashtags so you don’t appear spammy to your existing followers. A general rule of thumb: 10 or less!
We also suggest listing all hashtags at the end of the post so it doesn’t cloud your great caption.
There you go. We hope these Instagram Marketing best practices and fundamentals got your brain turning and thinking about how you can spice up your page to make it the best it can be.
Of course, if you have further questions, don’t hesitate to reach out! We are here to help: 804-577-8679.
About the author:
Digital Marketing Specialist
Megan is the Digital Marketing Specialist at Torx. She is responsible for social media advertising, content marketing, email marketing, pay-per-click advertising, and search engine marketing. Getting clients qualified leads is her biggest goal. When she isn’t on Facebook or writing a blog, she can be found analyzing data to see how she can improve her digital marketing efforts.