You know social media matters because everyone uses it, and you probably know that your business should be using it, too. Social media marketing is part science and part art, carried out in a user-friendly space that emphasizes the importance of two-way communication. Social media platforms are great places for businesses to spark genuine conversations with their customers, while empowering those customers to make themselves heard. It’s an opportunity for brands to show that they care about more than just conversions, and for many consumers, that matters a lot.
Harnessing the power of social media is an inexpensive way of connecting with new customers and keeping in contact with current customers. Consistently utilizing the most popular social media services such as Facebook, Instagram, LinkedIn, and YouTube will give your audience an easy way to keep in touch with you and your business.
No matter your industry, you're most likely to find your ideal customers or audience online. People love social media and spend an incredible amount of time on their favorite platforms, where they’re eager to share their interests. Chances are excellent that they also research products and services on social media before they spend. When businesses make themselves easy to find, and they participate in these conversations, they can gain insights and get feedback directly from their customers.
Social media marketing is flexible in a fast-paced world and agile enough to change with the needs of the times. Changing details is quick and simple, and it’s easy to jump on hot trends and opportunities before it’s too late.
Precise targeting abilities allow you to focus on the specific customers you want to reach. If you know your customers really well – who they are, where they live, what they like – it’s easy to ensure your social media posts and ads are served to the right person, at the best time, with relevant content that specifically speaks to them.
Collecting data allows you to measure results and even get direct feedback from your customers themselves. If something isn’t working you can change it and try a different approach. If something is working exceptionally well, boost it!
It’s cost effective. Paid social media is still cheaper than placing conventional ads in print or on TV, and these ads can precisely target only the customers with potential to convert. Not only is this more affordable for companies of all sizes, it also results in a much better return on investment.
We would love to hear from you. If you have any questions or comments, please feel free to give us a call at 804-577-8679 or fill out the short form below. There is absolutely no cost associated with estimates and initial consultations.