In past blogs, we have discussed best practices businesses should follow on Facebook and Instagram. In this blog, we will be discussing best practices businesses should follow on LinkedIn. Having a LinkedIn presence for your business increases your brand awareness and trust.
If your business doesn’t have a LinkedIn page, you’re missing out on new connections, followers, employees, and customers.
LinkedIn is especially good for discovering leads. HubSpot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter!
43% of marketers say they have sourced at least one customer from LinkedIn.
To get started with your LinkedIn page and to make sure you’re doing all the right things, keep reading below for LinkedIn best practices.
When you create your LinkedIn business page, make sure you optimize your page to get noticed and to build your following.
Provide as much detail about your business as possible. This includes:
Companies with complete profiles get 30% more views.
Keep in mind Google indexes your LinkedIn page, so be strategic when writing your about section. Work in natural-sounding keywords and detail your company’s vision, values, products, and services.
Your profile image should be your logo. And make sure you have a branded or related cover image.
Lastly, you want to add a custom button. Some examples include:
Companies that post weekly see two times the lift in engagement with their content. Be sure to include images with your posts. Images result in a two times higher comment rate. Image collages (posts with three or four images) perform especially well for organizations.
To maximize your ROI, here are some ideas on what you should post.
LinkedIn can bolster your brand awareness, trust, and social activity. By following these LinkedIn best practices, you can engage new customers, employees, investors, and followers!
If your social media strategy needs some help, we would be happy to help! Get in touch with us today, and we can partner with you to grow your business. Give us a call, or fill out the form below.
About the author:
Digital Marketing Specialist
Megan is the Digital Marketing Specialist at Torx. She is responsible for social media advertising, content marketing, email marketing, pay-per-click advertising, and search engine marketing. Getting clients qualified leads is her biggest goal. When she isn’t on Facebook or writing a blog, she can be found analyzing data to see how she can improve her digital marketing efforts.