The Best Social Media Metrics to Track

Posted on September 25, 2020 by Megan Fox

Posted on September 25, 2020
by Megan Fox

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If you’re reading this, you probably already have a social media marketing strategy. Great! If you don’t, read this.

In today’s world, social media is super important. It’s crucial to be where your audience is…which is typically online.

So you have a great Facebook profile, a robust Instagram account, and even a fun Twitter page. You’re off to a good start.

But, how do you know if any of your social media marketing efforts are paying off?

I’ve compiled a list of the best social media metrics to track to see the success of your content and the impact your content is having on your audience and customers.

Social Media Metrics to Track

• Engagement: Engagement consists of clicks, comments, likes, and replies on your social media posts. Platform-specific engagement includes “Saved” posts on Instagram and “Pinned” posts on Pinterest.

• Reach: Reach refers to how many people see any of your content associated with your profile. The higher your reach, the higher your brand awareness (the extent to which consumers are familiar with your brand). 

*If your reach is spot on, but your engagement is lacking, there’s a disconnect. Engagement tells you how interested your followers are in your content. If your content isn’t getting any likes, comments, or shares, it’s time to rethink your content strategy.

• Followers: Followers are how many people “follow/like” your Facebook page, Instagram, Twitter, or other social media pages.

• Impressions: Where reach refers to how many different people see your content, impressions refer to how many times your content was seen.

• Video Views: If you post a video, video views simply mean how many times someone viewed your video.

• Profile Visits: The number of times your page has been viewed/visited.

• Mentions: The number of times your profile has been mentioned by consumers (on a status update, in a comment, etc.). 

• Tags: Tags happen when someone adds your company’s profile name or hashtag to a post.

• Shares: How many times your content is shared with someone else’s feed/network. When your content is shared, your business is being introduced to a whole new audience each time.

• Click-through-Rate: CTR refers to how many people click your ad or content, typically going to your website. If people are clicking, they are interested! If your CTR is low, it’s obvious your content is not resonating with your audience.


Data can be overwhelming, but it’s important to pay attention so you can make real changes that impact your business.

However, if you want to focus solely on your business, you can let us handle the nitty-gritty. We’d love to talk to you about your social media marketing strategy and see if we can help you fine-tune it! Get in touch with us today!   

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