If you’re a small business owner, or if you’re a marketing director/guru/wizard for a larger company, we’re sure that by now you’ve already developed a digital marketing strategy for 2018. But if you haven’t, that’s ok too. That’s why we’re here.
Many folks think of us as the “Website Guys.” While it’s true that we offer professional website design and website development services, that is only one aspect of what we do here at Torx. We’re a full service digital marketing agency, providing much, much more value than just pretty websites. So, getting back to that 2018 digital marketing plan of yours….
Have you considered a social media strategy? How about content marketing? There’s also pay-per-click advertising, if you want to quickly drive traffic to your website, without waiting and relying on search engine optimization campaigns to take hold. These items are tools for acquiring new customers, but they can also help you stay top of mind with your past customers as well. Do you regularly reconnect with your current customers via email marketing campaigns? Also, you don’t have to rule out traditional marketing and advertising – print and outdoor marketing can still be great options as long as they make sense for your particular industry.
There are many different ways to spend your marketing budget. But unless word-of-mouth is your primary source of acquiring new business, you’ll need to develop a strategy that combines these digital marketing ideas into one cohesive, well-oiled machine. We offer a wide variety of digital marketing services in-house, so you don’t have to rely on several different companies for each individual service.
It’s still not too late to plan for 2018, and we’d love to help create a successful new year for you and your business. If you are interested in speaking with us about anything related to digital marketing (or traditional marketing), contact us below or give us a call at 804-577-8679.
About the author:
Partner, Director of Development
Christopher is the Director of Development and one of the partners at Torx. In addition to keeping Torx's Richmond office firing on all cylinders, he can often be found deep in the trenches, building custom content management systems and WordPress-powered websites. He still remembers how to write Basic computer programs on Apple IIs and Commodore 64s.