Your Website Is Not Your Entire Marketing Strategy
When we meet with a business owner to learn more about the scope of a proposed web design project, we need answers to these two big questions:
- What’s your budget for the website project?
- What’s your marketing plan?
Unfortunately, all too often they reply that, well, their website is their marketing plan. While having a professional website is an integral part of a company’s overall marketing strategy, you still have to take action to drive visitors to the website in the first place.
Your company’s website is essentially the virtual counterpart to your physical office, or your traditional brick-and-mortar store. There’s a chance you could gain customers through chance or even word-of-mouth referrals, but investing in a strategy to acquire new customers is the smartest approach. To get the most return value out of your business’ digital presence, a comprehensive approach to marketing your business needs to include:
- Developing and fine-tuning your brand
- Promoting and advertising your company’s products/services
A well-designed and properly developed website falls into the first category – developing and fine-tuning your brand. Your company’s logo falls into this category as well. But you have to actively advertise your business to build that brand recognition with potential customers, and that’s why the advertising component is critical.
When it comes to promoting your products or services, what they say is true: “You have to spend money to make money.” Depending on your company’s goals and needs, this could include managing email, direct mail, blogging, pay-per-click ads, social media and more, and understanding the nuances and best practices of each each of those channels. Marketing is a full-time job in itself, and doing it well enough to get results takes experience and insight. Most business owners don’t have the bandwidth to juggle those tasks in addition to their other responsibilities. Instead of taking on too much, work with a skilled digital marketing agency and let the experts handle your marketing needs.
Want to chat about building a comprehensive digital marketing plan for your business? Or need a second opinion on how to improve your current approach? We’d love to help. Give us a call or contact us below.