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Pinterest Best Practices for Business

Posted on June 15, 2023 by Megan Hamlin

Does your business have a Pinterest account? If not, your business is missing out on higher brand awareness and best of all, more conversions.

Pinterest has more than 450 million people who use the platform! It’s the seventh most popular social media platform in the United States; more than 39 percent of American adults use it.

Having a Pinterest presence can open your business to millions of new customers. A majority of Pinterest users report that they discover new brands and products through the platform weekly.

Pinterest is a visual platform. Users are able to explore, share, and store visual content that they find entertaining, helpful, or inspiring.

In short, users “pin” content they like and want to come back to later to their “boards.” Boards are typically categorized around a certain theme or idea to keep content organized.

Keep reading to learn six Pinterest best practices for your business.

6 Pinterest Best Practices for Your Business


First and foremost, make sure you are using a Pinterest business account.

This will allow you to see analytics for your content and give you the ability to run Pinterest ads. There is also a Pinterest Insights hub that shows users what’s currently trending and information on who the overall Pinterest audience is (genders, ages, etc.).

Pinterest users often use the platform to research products and services and determine if they want to make a purchase. Pinterest makes it easy to go from exploring to shopping. And unlike Instagram, Pinterest allows users to click through links – taking them straight to your website.


If you want to succeed on Pinterest, you’ll need to create visually appealing pins consistently.

Great pins are usually vertical and show how to use a product or service. Make sure your content will appeal to your target audience, current customers, and buyer personas. You can also offer users discount codes, coupons, and details about your latest product or service. This will keep them coming back for more!


Choose the right category for your content.

Your pins and boards are searchable. Users can search for specific content, so you want to make sure your content will show up! The most popular Pinterest categories are travel, health and wellness, and beauty.


Use keywords throughout your profile, posts, pins, and boards.

You’ll have a higher chance of appearing organically in users’ feeds and searches. These keywords should be words and phrases that you ideally want to rank for.


Engagement on Pinterest is crucial. Follow the boards and profiles of like-minded businesses, competitors, and influencers for greater exposure.

Be sure to like and comment on others’ pins. Re-pin content, and share links to your website and blog in your pins. Building a community will ensure your followers interact with your boards, consume your content, and make their way to your website. This will create higher website traffic for you! Always respond to messages to make your followers feel heard.


Analyze your results.

Pinterest business analytics will show you the number of engagements, impressions, pin clicks, saves, outbound clicks, monthly total audience, and more! Analyzing your results regularly will enable you to create better content in the future!

Social Media Marketing in 2023

Pinterest is one of the more versatile social media platforms for businesses. Pinterest users have the highest purchase intent of any other social media users, too. Pinterest marketing is definitely worth it, and if you have more questions about Pinterest best practices, we’d be happy to answer them for you!

Pinterest helps businesses tell visual stories through pictures and videos. A business is able to show, not tell, your audience what you value, who and what you support, and the types of products and services you sell.

Best of all, Pinterest makes it easy with its user-friendly interface.

If you are ready to improve your social media strategy, get in touch with us today! 


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About the author:

Megan Hamlin

Senior Digital Marketing Specialist

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Megan is the Senior Digital Marketing Specialist at Torx. She is responsible for social media marketing, search engine marketing, content marketing, and email marketing. Getting clients qualified leads is her biggest goal. When she isn’t on Facebook or writing a blog, she can be found analyzing data to see how she can improve her digital marketing efforts.