Have you ever been caught off guard? I’m sure you have. If you’re like most people, you don’t enjoy the unexpected, at least until you can wrap your head around what’s happening. When people are caught off guard, they tend to be more defensive and angry rather than curious and engaged.
If your website has video autoplay enabled (especially videos with audio), it’s likely that you’re catching your visitors off guard and that the experience is not going to go as well as it could. Videos can be a great way to communicate your message, but forcing them upon potential clients and making them feel your site is booby-trapped is not the right approach. Your visitors should feel in control of their experience if you want them to be open and interested in what you have to offer.
It’s also important to keep in mind that you should not solely rely on auto-playing videos to deliver your content. Depending on the audience, a video may not be an effective communication method. Whether it’s visitors with hearing issues, those that are in a public space, or just those that would prefer to read, there is a good chance your website will have visitors that will need an option other than video. It’s vital to ensure that any important information that’s included in videos is also available in text.
If you’re not sure how/if you should utilize auto-playing videos, we can help you think through how to integrate video into your site in a way that will add value and draw visitors in rather than pushing them away.
About the author:
Jonathan is a Web Developer at Torx. A perfect mix of art and logic, website development is endlessly interesting to him. When he's not busy coding beautiful sites for Torx's clients, he spends his time chasing his son around and watching or reading about sports.