• This field is for validation purposes and should be left unchanged.

Ecommerce Website Development – An Introduction

Posted on January 10, 2017 by Christopher Rhines

Selling products and services from your website is much simpler than you might expect. Whether you’re selling one product, a few products, even hundreds or thousands of products, we’re experts who can envision, develop and fine-tune the ecommerce solutions that work best for your business needs and goals. Plus, all of our ecommerce options are easy to use, which means that you can focus on running your business instead of wasting your precious time trying to learn difficult software.

Plug-n-Play Ecommerce

If you only sell a handful of products via your website, there’s no need to reinvent the wheel. The most cost-effective solution is to use a ready-made ecommerce platform and then customize the look and feel of your website’s shopping cart pages to match your business’ brand and personality. A major benefit here is that you can begin taking online orders with much less of a learning curve, because almost all “off-the-shelf” ecommerce solutions can easily connect to the most popular ways for your customers to make online payments.

We typically recommend and use WooCommerce for websites that have very basic ecommerce needs. WooCommerce is a terrific plug-in for WordPress websites, which we also recommend for most small businesses, because WordPress allows you to manage both your website content and all WooCommerce activity in the same place.

For ecommerce websites that are a bit larger, we often rely on the OpenCart platform. OpenCart can work with both WordPress and non-Wordpress sites, and it’s fully customizable. OpenCart has pretty extensive capabilities, depending on what your business needs, and its large community of developers are always creating new plug-ins that can help to make it even more useful and convenient for business owners.

Customized Ecommerce Platforms

Some websites need something a bit more than what your basic, “off-the-shelf” ecommerce platforms can offer. For example, if your website’s shopping cart pages have very specific business requirements, or unique rules and conditions that need to be followed, you need the right tool for the job. In this case, you need a custom-made ecommerce solution that’s unique to your business.

Even if your business has complicated ecommerce needs, we can create completely customized shopping cart pages and ecommerce functionality for your website. We understand the importance of designing your website so that users have the best possible shopping experience, and we can ensure your website is compatible with the wide variety of payment options that savvy web customers expect to use.

So, how does your website’s shopping experience measure up?

If you’re not sure what your website needs, or you’re ready to make improvements your customers will love, let’s chat! Learn more about ecommerce website development, contact us below or give us a call at 804.577.8679.

About the author:

Christopher Rhines

Partner, Director of Development

Connect on LinkedIn

Christopher is the Director of Development and one of the partners at Torx. In addition to keeping Torx's Richmond office firing on all cylinders, he can often be found deep in the trenches, building custom content management systems and WordPress-powered websites. He still remembers how to write Basic computer programs on Apple IIs and Commodore 64s.