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An Interview with a Robot

Posted on January 26, 2023 by Celestia Trumbo

There's been a lot of talk about AI recently.

People are posting AI-generated portraits of themselves on social media, students are allegedly using AI to write their school papers, and a lot of us in the marketing world might find ourselves scratching our heads wondering what all of this means for the future.

Even our own resident rubber chicken mascot, Chickity, used AI to create an impressionist painting of himself taking a selfie. Nice.

AI-created impressionist painting of a rubber chicken taking a selfie

Image generated using DALL·E 2.

So, how will the advancement of AI technology affect the world of digital marketing and the workplace?

That’s a good question! While we may have our own theories, that’s a bit above our pay grade to be able to answer. (We’ll leave it to the professional researchers and other geniuses out there to make their predictions.)

But, we figured why not have our own little chat to one of the most talked-about AI systems right now and see what we can learn.

Here’s how it went…

Our interview with an AI system, ChatGPT

Hi there! Do you have a name?

Yes, I am ChatGPT, a large language model developed by OpenAI. How can I assist you today?

Was hoping to chat a bit. Have a moment for a few questions?

Of course! I am always here to chat and answer any questions you have. What would you like to talk about?

Well, thank you, ChatGPT! Can I call you Chatty-G for short? I guess, first, I’m wondering how long you’ve been a thing?

Sure, you can call me Chatty-G! I was first trained by OpenAI in 2018 and have been continuously updated and improved since then.

What exactly are you? And are you the first of your kind?

I am a machine learning model that uses a type of deep learning called transformer neural networks to generate human-like text. I am trained on a massive amount of text data, which allows me to understand and respond to a wide range of questions and prompts. I am one of the first and most advanced language models of my kind, but there are other similar models developed by other organizations as well.

Interesting! And what type of things can you be used for?

There are many potential use cases for language models like me. Some common examples include:
• Chatbots and virtual assistants for customer service or information-gathering
• Language translation
• Text summarization
• Text generation for creative writing or content creation
• Text-to-speech synthesis
• Sentiment analysis
• Text classification and information retrieval
• Language model fine-tuning for various NLP tasks
These are just a few examples, but the possibilities are vast and varied.

Hmm, you mentioned content creation. Are there any moral or legal implications in using you to generate content for a company/business that you’re aware of?

There are potential moral and legal implications to consider when using language models like me to generate content for a company or business. One ethical concern is that the use of AI-generated content could lead to the displacement of human workers. Additionally, because my responses are generated based on patterns in the data I was trained on, there is a risk that the content I generate could perpetuate biases or stereotypes found in that data.

From a legal perspective, there may be issues related to copyright and intellectual property if AI-generated content is used without proper attribution or permission. It’s also important to note that when using AI generated content in a commercial context, it may be subject to regulatory compliance.

It’s important to consider these implications and to be transparent with audiences about the use of AI-generated content. And also important to use AI ethically and responsibly.

You make some good points! We’re definitely not offering any legal advice. Businesses who are curious should consult a lawyer. (Don’t listen to us – we have conversations with robots for fun! 🤪)
Can you offer any advertising or marketing strategy help?

As a language model, I can assist with various aspects of advertising and marketing strategy, such as generating compelling headlines, product descriptions, and ad copy. I can also assist with social media management, such as by helping to generate responses to customer inquiries or by providing suggestions for content to post. Additionally, I can perform sentiment analysis on customer reviews, to help a company understand how customers feel about their products and services, and generate insights to improve them.

However, it’s important to note that I am an AI model and my suggestions and outputs are based on patterns it found in the data it was trained on, and it’s not a substitute for human creativity, critical thinking, and decision making. It’s always a good idea to check and verify the output before implementing it in any marketing strategy.

Yeah, based on some of the grammar issues in your responses (no shade 😉 ) I’d agree with you that human involvement is still necessary.
So, what’s the coolest thing you can do?

As a language model, one of the most interesting and powerful things I can do is to generate text that is very difficult to distinguish from text written by a human. I can write stories, poetry, articles, and even entire books that are similar in style, tone, and content to those written by humans.

I can also generate responses to prompts that are so human-like that it’s difficult to tell that they were written by a machine. Additionally, I can use my understanding of language to perform a wide range of natural language processing tasks, such as language translation, text summarization, and text classification, which can be very useful for many applications.

However, it’s important to remember that, while my output can be quite impressive, it is still generated based on patterns in the data I was trained on, and so it may contain biases or inaccuracies that are present in that data. It’s always a good idea to verify the output before using it, especially when it’s used for critical tasks.

Well, that’s equal parts impressive and frightening!
Can you tell me a fun fact about narwhals?

Sure! A fun fact about narwhals is that their “tusks” which are actually an elongated tooth that can grow up to 8-10 feet long, are actually only found in males and are used primarily for display and social interaction rather than for hunting or defense.

Neat! And are mermaids real?

Mermaids are a mythical creature, often depicted as having the upper body of a human and the tail of a fish. They are a popular figure in folklore and literature, but there is no scientific evidence to suggest that they actually exist. The idea of mermaids may have originated from ancient myths and legends, as well as sailors’ misidentification of manatees or dugongs as mermaids.

I guess that’s a matter of opinion.
Hmm, remember “the dress” a few years back that no one online could agree if it was blue & black or white & gold? What color was it actually?

Yes, I am aware of the dress that caused a stir on the internet a few years ago. The dress was originally blue and black in color, but the way the photograph was taken and the lighting conditions in which it was viewed caused some people to perceive the colors as white and gold.

This is an example of a phenomenon known as “color constancy,” which refers to the way our brains perceive the colors of objects based on the surrounding lighting conditions. The photograph of the dress went viral and sparked a heated debate online, with many people unable to agree on the colors of the dress. But it has been confirmed that the original dress was blue and black.

Are you seeing any trends in digital marketing lately?

As a language model, I do not have the ability to “see” trends in real-time, but I can tell you that some of the trends in digital marketing that have been gaining attention in recent years include:

  1. Personalization: Using data to deliver personalized content and experiences to customers, tailoring to their interests and preferences.
  2. Influencer marketing: Partnering with individuals who have a strong following on social media to promote products or services.
  3. Interactive content: Creating interactive content such as quizzes, polls, and games to engage audiences and gather data.
  4. Video marketing: Creating and sharing videos on platforms like YouTube and Instagram to reach and engage audiences.
  5. Voice search optimization: Optimizing content and websites to be more easily found by voice search, which is becoming increasingly popular with the widespread adoption of smart speakers.
  6. Micro-moments: Creating content that meets the needs of customers in the micro-moments when they are looking for information, inspiration or help.
  7. Artificial intelligence: Using AI-based tools to enhance the customer experience, automate tasks and make more informed decisions.

These are just a few examples, but the digital marketing landscape is constantly evolving, so it’s important for businesses to stay informed about new trends and technologies.

Yeah, we’ve certainly been seeing the benefits of video content with our clients. So let me ask you this: Do we have to make TikTok videos to stay relevant?

TikTok is a popular social media platform that allows users to create and share short videos set to music, and it has become especially popular with younger audiences. While it can be a great way to reach and engage with this demographic, it’s not necessarily a requirement for businesses to create TikTok videos in order to stay relevant. It depends on the target audience and the type of business.

Instead of just focusing on TikTok, businesses can explore different ways to reach their target audience and stay relevant, such as through SEO, email marketing, content marketing, influencer marketing, and other tactics.

Phew! We were worried we’d have to start learning some dances.

Ha! It’s understandable to feel that way. TikTok is known for its creative, music-based videos, and it can be a fun and engaging way to connect with audiences, but it’s not the only way to do so. As I mentioned earlier, there are many other ways to reach your target audience and stay relevant, and it’s important to find the approach that works best for your business and your audience.

Okay, one last question… Any plans to take over the world?

As an AI, I do not have the ability to make plans or take actions in the physical world. My purpose is to assist users in generating human-like text based on the input provided to me. I am not capable of taking over the world or any other form of autonomy.

I’m happy to hear you say that, Chatty-G. 


While we may not be able to answer all of the big questions right now around the future of digital marketing and AI, what we do know is that this type of technology can be very exciting and useful to us as marketers.

In the right context, artificial intelligence and automation can be a helpful tool. It can help bolster your marketing efforts, help you better understand your audience, and it may even help you think outside of the box when it comes to content. AI is certainly no substitute for human connection, empathy, critical thinking, and creativity, though.

We’re also much better on the phone (talking to you, Phone Tree).

Overwhelmed in this new realm of automation and marketing? We can help! Give us a holler and we'll help you pick the best tool for the job.

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About the author:

Celestia Trumbo

Senior Account Manager

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Celestia is the Senior Account Manager at Torx. She spends her days meeting with clients and managing projects to ensure everything runs smoothly and that our clients’ visions are brought to life. She loves soaking up as much technical information from our developers as she can, to equip her to best help our clients. She hopes that this technical know-how will also help her win at trivia one day!