We’re seeing even MORE users engaging with video content. By 2022, online videos are projected to make up more than 82% of all consumer internet traffic. And we’re seeing even MORE marketers using videos as a significant part of their marketing strategy.
Why you might ask?
Social videos get 12 times more shares than both text posts and images.
In 2022 and the beginning of the pandemic, video content consumption grew exponentially!
According to a video survey conducted by Wyzowl, 84% of people say that they have been convinced to buy a product or service from watching a brand’s video.
And when asked their preferred method of learning about a product or service, 69% of people said they’d like to watch a short video. Based on these numbers, it’s no wonder that the majority (91%) of marketers feel video marketing is important for their brand.
And with phone camera technology increasingly improving, it has become easier and much more accessible to create video content for your business.
Instagram introduced “reels” in August of 2020. And since then, reels have taken off. Statista found that worldwide users are spending, on average, more time per session watching Instagram reels than watching TikToks.
And compared to other videos on the platform itself, reels receive 22% more engagement than regular videos on Instagram.
Reels, limited to 15-60 second videos, are a great way to show off your office culture, to give quick behind-the-scenes previews of your services or workflow, or even to show demos of how your products or services work.
Better yet, it’s all filmed, edited, and posted from your phone. No fancy equipment or editing software is required.
(Shameless plug: go check out our Instagram account and the reels we’ve made for some inspo!)
A YouTube channel is a great place to store your business’ videos. (There are other similar services out there too, like Vimeo or Wistia.) Not only does your YouTube channel act as a central “hub” for people to find all of your videos and learn more about your brand, but it is yet another place for people to discover you.
By targeting the right keywords in your titles and descriptions, you can increase your search engine ranking, in both Youtube’s search engine and the almighty Google machine.
Having video content on your website is a great way to engage with your user. Users spend 88% more time browsing on websites that have videos. And longer website sessions can contribute to better search ranking. Win-win!
Research has also found that viewers are 95% more likely to remember a call to action after watching a video compared to 10% when reading text. So, whether it’s a video explaining a service you offer, a “how-to” video demoing your products, or even an overview of your company and what makes you special — video content on your website is a great way to capture your audience’s attention and keep them on your site.
Did you know that videos on LinkedIn are shared 20 times more often than other text or image posts? This makes it a great channel for posting video content.
Trying to recruit more employees? Post video interviews of your current employees talking about the office culture and why they like working for your company. Or create a video talking about your company values and mission statement.
Want to focus on thought leadership? Posting videos commenting on recent industry trends and events or sharing skills are great ways to set your business apart as a leader.
Going live on Instagram or Facebook can be a great way to directly interact with your audience and cover company events in real-time.
Have you been promoting an event on social media for the last month or so? Why not go live for a portion of the event to share how it’s going with your followers who couldn’t make it!
Or, invite other people to go live with you. This is a great way to have a discussion about trends & recent events or maybe share some tips and tricks of the trade.
All of these different channels might not work for every business. Figure out what works best for your company and target audience and then spend your time and effort there.
If you need help figuring out what type of video content would work best for your company, shoot us a message or call us! We love to talk about marketing strategy.
About the author:
Celestia is the Account Manager at Torx. She spends her days meeting with clients and managing projects to ensure everything runs smoothly and that our clients’ visions are brought to life. She loves soaking up as much technical information from our developers as she can, to equip her to best help our clients. She hopes that this technical know-how will also help her win at trivia one day!