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9 struggles of being a modern “Mad Men” marketing magician

Posted on August 18, 2016

The nature of advertising has changed a lot since the golden days of the “Mad Men” era, but the nature of the work is essentially still the same. Our agency isn’t exactly Sterling Cooper Draper Pryce, but we can’t help but relate to the characters who work there. Even though it’s no longer acceptable to smoke inside or drink heavily during client meetings, us modern-day marketers are still raging creative-genius ad wizards. And sometimes we feel a little misunderstood. If you’re a digital marketer too, you might be able to sympathize with that feeling…

1. When your client can’t handle the truth.

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2. When your job title is derived from a buzzword that didn’t exist five years ago.

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3. When you’re the token millennial/youngest person in the office.

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4. When the unsuspecting public engages with your work and plays right into your sly corporate hands.

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5. When you’re such an expert that even your team members think you’re speaking another language.

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6. When your trend-jacking attempts get a little desperate.

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7. When your perfectly-crafted campaign slogan refuses to fit neatly behind a #.

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8. When the F.O.M.O. overrides your better judgment and/or previous reliance on user data.

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9. When you close the meeting and, just for a moment, all your team members are on the same page.

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