Fall is filled with excitement: Back-to-school, football season, and the ephemeral return of all things pumpkin. As the days grow shorter, the leaves change colors and the weather turns cooler, this season is a natural time to check in with yourself and reflect on the year so far. It may not feel like fall yet in Richmond, but we’re more than ready to get in the spirit. As a business owner, you might have special fall promotions or events to prepare for as we enter the holiday season. Or maybe your busy spring and summer seasons have finally slowed down enough that you can take a breath and think about your next steps going into the future. At Torx, we think fall is a perfect time to review and and reshape your digital presence so you can end the year on a strong note.
Here are five reasons why fall is our favorite time of year:
October 1 is the beginning of the final quarter of the year, and between Google Analytics, Facebook Insights, Twitter Analytics, Instagram Insights and more, you should have plenty of data to reference. Smart marketing is not just about measuring the number of visitors, sessions, conversions or likes – it’s about the actionable inferences you can take from that data. Is your website traffic in Google Analytics telling a story about how visitors find, use or leave your site? If your Facebook page growth has stalled, what do your engagement metrics tell you about how your audience engages with your content? Take a harder look at your numbers to determine what you can change or experiment with to get better results.
Next year you want to work smarter, not harder. Once you’ve reviewed your numbers for the first parts of the year, you can enter the home stretch of 2016 with a complete plan, or at least solid ideas, for next year’s strategy. Take a look at your calendar for the year ahead and identify your new initiatives and major marketing priorities. Think about your target audience, and how they engaged with your past blog posts, social media content, e-books and email marketing campaigns. You know what kinds of content really killed it and which campaigns could use a new approach, so build those insights into your plan. Here’s our advice for developing a marketing strategy if you’re not sure where to begin.
Maybe there are a few tweaks and improvements you’ve been meaning to make, so go ahead and take the time to make your site current and up-to-date with the latest news, products and services your business wants to promote. If you’re looking for suggestions on what you can improve quickly, here are five easy things you can do today. However, if your site design looks decidedly dated (i.e. you’re tired of looking at that weary homepage slider), you might be better off with a full-blown redesign of your site. If it’s been several years since you last made a change to your website’s design, or if your current site is no longer meeting the needs of your business, it might be time to consider a redesign.
You know those crazy platforms are changing on you all the time, but maybe you haven’t had a chance to contemplate what all those changes mean for your business’ social media and marketing strategies. Need to know how Facebook advertising works these days, whether Twitter ads are worth your time, or if you should be marketing your business on Snapchat or Instagram Stories? From LinkedIn to Pinterest, we round up all the latest news and updates so you don’t have to! Get caught up with our latest Social Media Update post.
We suffered through a sweltering summer to finally reach this moment. No further explanation necessary.
Now grab yourself a PSL, settle in with your best blanket scarf and get to work!
Got questions about digital marketing, social media or web design? We’d love to help – give us a call at 804.577.8679 or click here to contact us.