They say an hour may destroy what an age was building, and that couldn’t be more true in the world of social media. Here we go again, y’all…
The culling of targeting options has begun. More than 5,000 options are getting the axe, partly in response to criticism that some of the tools facilitate discrimination. But this likely won’t hurt marketers, because there are still soooooo many targeting options that will help you reach your intended audience anyway.
On that note, Facebook is making good on their vow to crack down on bad actors and “inauthentic behavior.”
They’re also taking a closer look at who’s playing administrator on Pages with large followings.
When businesses lost their hold on the news feed, it seemed that Pages would soon become atrophied and vestigial relics, too…until Facebook realized that’s not a good way to make money. Now the Book wants businesses to treat their Page like an extra Yelp profile, a destination to collect reviews and offer quick services like scheduling appointments, etc. Make sure your contact information and hours are up-to-date, stay on top of any messages you receive, and start encouraging customers to leave reviews because they’ll become more important in the future.
So you know how LinkedIn told us to keep using hashtags even though we weren’t sure what kind of function they’d perform in this strange social space? Now we can follow and search hashtags, which will hopefully make organic content more discoverable.