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What Is Responsive Web Design?

Posted on January 3, 2017

A responsively-designed website looks and works correctly when viewed on multiple devices with different screen sizes, and it’s pretty much the new status quo for website design. For businesses especially, having a responsive website is no longer an option, but a necessity, considering that 80% of internet users own smartphones and mobile marketing is set to become the most important arena for digital marketing within the next few years.

Your website needs to be easy for people to use, and users are more likely to spend time on your site if it’s easy to pull up quickly on their phone or tablet. Imagine their frustration when they land on a website that they have to pinch and zoom just to read or navigate – they’ll abandon it quickly. And unsurprisingly, most users say they won’t recommend a business with a bad mobile site experience. Then there’s Google, which gives lower rankings to websites that aren’t mobile-friendly. Basically, if you want people to be able to find your site and use it comfortably, your site needs to be responsive.

Build responsively, or “responsify”

The vast majority of users say that a seamless experience across all devices is very important. Mobile devices come in different screen sizes and screen resolutions, so if you want your website to be properly viewed on all of them, you need a responsive site that automatically resizes itself accordingly for each device.

If you need to have a new website built, responsive site design and development will enable you to save time. Your website will be developed and launched quicker, and it’ll be easy for you to manage and update its content on your own. If you have an existing website that only works well on desktop, it’s not too late to bring it up to speed. Our developers can “responsify” your current site so that it’s easy to use on all devices.

Responsive sites are friendly

With a responsive design, you can rest easy knowing that your website is mobile-friendly, user-friendly, and most importantly, it’s future-friendly. This means you won’t have to have your site redesigned to fit the varying screen sizes of the next “big thing” in tablets and mobile phones.

Learn more about mobile-friendly websites, or contact us below to ask how we can make your website responsive.

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