In our technology-driven society, having a social media strategy is essential to any digital marketing plan. However, social media platforms are constantly changing, so your social strategy should continuously evolve as well. Each week we research the latest and greatest changes to social so that you don’t have to; here’s what’s changing this week!
Do you advertise on Facebook and find yourself wondering how effective this advertising is? Well, you’re in luck, because Facebook has started scoring ad relevancy. This means that you can now see how relevant your ads are on a scale of 1 to 10, making it so that you can adjust your ads to increase their efficiency.
If you’ve never seen a cinemagraph before you should start looking for them in your Facebook feed. Facebook is notorious for not allowing GIFs on the platform, but auto-playing video provides a loophole that allows these beautiful moving images to be displayed within newsfeeds. Facebook is even reportedly pitching this service to advertisers, so keep an eye out for these in your feed.
Selling on social has gotten more popular in the past few months, and Facebook is trying to help this out even more with its newest feature. In “For Sale” groups, people often list items that they want to sell; soon users and businesses have the ability to add pictures, prices, and pickup locations for these items. Small businesses and local crafters rejoice!
Speaking of “buy” buttons, it looks as though Pinterest will be introducing one soon. The platform has just begun removing affiliate links from the site to help boost this new feature when it does roll out. If you post affiliate links, don’t despair. You will soon have the option to offer a “buy” button alongside your Pins.
Google just acquired Odysee, an app that lets users back up their photos and videos. Those who use this service on mobile and tablet devices will find their photos and videos automatically stored through Google+ (privately or publicly) once this service is integrated. We’re interested to see how this will affect other cloud-based services and we will report back once this feature has rolled out.
Twitter just unveiled Curator, a new tool that makes it easier to find out which topics are trending in specific locations. This feature will be great for those who target their Tweets based on location as it will make it much easier to share relevant content.
That’s all we’ve got for the third week in February. We anticipate that even more changes will be in store in the coming weeks, so check back in with our blog or social media pages to read our weekly social media roundup!