This is usually the first question that we ask a new client we’re meeting with for the first time. We ask this question because we believe that the answer should drive every decision that happens during the rest of the process of building their site. Every bit of copy. Every image element. Every call to action.
Maybe the client is a service-oriented business and the main purpose of the site is to provide validation and brand awareness for their business. Maybe the client is a local brick-and-mortar shop that is looking to sell their products online. Or perhaps the client is a non-profit organization that wants to increase their brand’s visibility and increase online fundraising.
In any of these cases, a clear goal must be established that is strongly supported by the website’s design.
One of the most common goals that our clients possess is for website visitors make contact with them through a simple fillable form.
Here are 5 quick tips to ensure that your website is getting the most out of this crucial element of your website’s success:
Making a user-friendly form is just one of the many ways that we can help your website make the most of every website visitor opportunity.
If you’re looking for a fresh perspective on your website (and your company’s overall marketing strategy), contact us below for a free consultation.
About the author:
Partner, Director of Technology
Jeff is one of Torx's founding partners and serves as the agency's Director of Technology. He built his first website back in 1996 and has never looked back. Jeff wears many hats at Torx: front-end designer and developer, server administrator, and resident Apple enthusiast.