My name is Megan Fox, and I am the new content marketing specialist at Torx Media.
No, I am not the girl from Transformers or Jennifer’s Body. I like to refer to myself as, the better Megan.
About Megan | Early Life
I graduated from Indiana University of Pennsylvania in Indiana, Pennsylvania (home of Jimmy Stewart) with two bachelor’s degrees: one in journalism and one in communications media.
I’m a stickler for AP Style, and news releases are my bread and butter.
When I graduated college, I got a job in my hometown of Morgantown, West Virginia, (let’s go, Mountaineers!) at a small but growing marketing agency, InnerAction Media. I started as an intern working on content development. I moved up from a content developer to a strategic content coordinator and content marketing specialist to eventually filling the role of office manager.
During my time at IAM, I worked with many different types of organizations: healthcare, construction, legal, non-profit and more. I did everything from writing blog content, news releases and feature articles, to copy editing, email marketing, analytics, social media advertising, lead nurturing, client on-boarding and more.
I have learned that marketing is always changing, and you have to be ready to adapt at a second’s notice. Facebook especially is always changing, and you have to make sure you stay up-to-date so you can best serve your customers.
The Importance of Content Marketing
Today, it is extremely important to build trust with your potential customers. Customers want to know HOW you can help them, and you have to show them. There is a lot of noise in the marketing world, and you have to be able to prove to potential customers you are better than your competitor. That’s where content marketing comes in.
Creating authentic, reliable, relevant and recent content is key. By positioning yourself as an expert in your field, customers are going to look to you for answers to their problems and choose you as their guide.
Content marketing can come in many different forms: weekly blog posts answering frequently asked questions, social media posts, polls, surveys, email marketing, traditional print media (brochures, rack cards), video content, infographics, etc. You just have to make sure your messaging is consistent, engaging and above all, helpful.
Then and Now
I moved to Richmond earlier this month and am excited about this new opportunity at Torx Media as the content marketing specialist! I look forwarding to working with new clients and growing professionally as much as I can.
When I’m not knee deep in marketing materials, you can find me with my cat Guss (named after the fat mouse in Cinderella), dreaming of corgis, watching tv (I watch entirely too many shows) and trying to cook. I’m much better at eating, though.
You can reach me directly at firstname.lastname@example.org. Let’s create awesome content strategies to help your business grow!