• This field is for validation purposes and should be left unchanged.

Lately in Social Media

Posted on November 2, 2018

I think this Chinese proverb pretty much sums up our experience with social media marketing this year: “A wise man adapts himself to circumstances, as water shapes itself to the vessel that contains it.” Ain’t that the truth with these platforms, amirite? These are the biggest changes, updates, new features and controversies we’ve been dealt in the past month:




  • The bot purge might’ve sunk your follower count but hey, wouldn’t you rather have real human followers? It might even improve your engagement rate.
  • Twitter is feeling self-reflective and wondering if the Like button incentivizes user behavior in an unintended and negative way. Other food for thought: Would 86ing the Retweet help to fix Twitter?
  • Better yet, what if Twitter leadership focused on actually addressing abusive behavior when it happens, instead of taking down reported tweets only after they make headlines?
  • This company’s experiment with Twitter advertising earned 17 million impressions on their tweet thread, which actually has me tempted to give it a try. What kinds of results have you gotten from Twitter advertising?
  • If you’re looking to boost your engagement, Twitter is testing a new presence indicator and ice breaker prompt feature to help you converse with other users.
  • How much data is Twitter collecting from it’s URL-shortening system, and how well does it play with GDPR? Guess we’ll find out…
  • Looks like we might get to personalize which kinds of tweets we see first: Latest or Top?
  • P.S. Twitter also wants you to vote in the mid-terms next week!




  • An expansion in the platform’s TrueView in-stream ad format can now nudge viewers to take actions beyond simply clicking, such as downloading apps or buying movie tickets.
  • More controversy for YouTube creators coming from a new policy that purports to prevent duplicative (spammy? viral?) content from appearing on Partners’ monetized channels. So make sure you’re “contributing to the value of that content in some way,” okay?
  • Learn the takeaways from last month’s trends in video formats.


P.S. Please vote on Tuesday!

Got questions about social media marketing? Not sure how social tools could benefit your business? Let’s talk!