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Lately in Social Media: November 2018

Posted on November 30, 2018

“People who wait for changes to occur on the outside before they commit to making changes on the inside will never make any changes at all.”

When you read that quote, did you also think about how fittingly it applies to Facebook’s assumption that users wouldn’t mind external companies pillaging their opaquely-acquired data, instead of changing Facebook’s internal approach to protecting personal privacy? OMG me too, we’re totally on the same wavelength!

Speaking of social media, here’s what Facebook and the rest of the gang have been up to this November:





  • Your friendships are so special to Snapchat that they now have their own friendship profiles to corral all the media you’ve shared with each other into one place.
  • More excitingly: Bitmoji merch!!
  • And Spectacles, because apparently we aren’t done with those yet.
  • P.S. Marketers seem to be steering clear of Snapchat. Where do you stand?



  • In the past weeks viewers began seeing two ads in a row ahead of videos. This concept of “ad pods” groups similar ads together ahead of the video, and was developed in response to feedback that viewers prefer to be interrupted fewer times during the video itself.
  • ShopStyle is helping influencers to better monetize their YouTube content with three new features to make videos more shoppable.
  • More Pew News: Although one out of three parents who responded to a survey said their children watch YouTube regularly, two-thirds of those parents have encountered kid-unfriendly content.
  • So you want more Stories? Have more Stories!!
  • P.S. Or you can just enjoy some free (ad-supported) movies!


P.S. Here’s something you, a social media professional, probably didn’t know! Shocking, right?

Got questions about social media marketing? Not sure how social tools could benefit your business? Let’s talk!