Will brands get more bang for their Snapchat bucks if they can share Story content outside of the app? Snapchat wants to find out, but new tools like this aren’t encouraging many brands to spend more on the platform.
Facebook wasn’t the only one who had a rough year. The world’s biggest video platform struggled to regulate its content creators and reassure advertisers concerned about brand safety. They kind of apologized for some of their worst missteps, but then we can’t really expect them to control all their users, can we?