When your marketing efforts are consistent and repetitive, potential customers are more likely to recognize your company’s name and brand — and they are also more likely to select you over your competition. There are many ways to reach out to your potential customers and stay on the radar of your current ones as well.
Email marketing is one of the most effective ways to consistently stay in the forefront of your customers’ minds. Whether it’s a weekly round-up, a monthly newsletter, or even a special announcement, email marketing is a quick and easy way to reach your target audience.
We are currently working with one of our clients, Richmond Plastic Surgeons, to create and manage several email marketing campaigns. Each individual campaign has a different target audience. The recipients of each email are hand-picked, based on the content and concept of the email. Topics range from office announcements, to treatment specials, to monthly birthday discounts.
Another advantage of reaching customers via email marketing, is that your emails can be custom-tailored to each group of recipients. Individual elements of the email — text, images, and links — can be customized so that the message of each email is targeted to that email’s audience, while still staying true to your company’s brand.
Want to send an e-newsletter but don’t know where to begin? Contact us at firstname.lastname@example.org, and we’ll get you started! To learn more about how Torx can help, just give us a call at 804-577-8679 or contact us below.