As many of you know, Google is constantly making changes to its search results algorithm. Google makes small tweaks to improve the accuracy and relevancy of results as well as attempt to provide the very best results for their users. It has been noted that Google makes somewhere in the ballpark of 3,000 updates to the super-secretive algorithm each year.
One of the most important updates in recent history is reportedly currently being rolled out by the search engine giant. This update is being referred to as Core Web Vitals and focuses on the website user experience as the site is rendering in your web browser.
It’s no surprise that Google is continuing to reward sites that provide a superior user experience. After all, Google’s primary objective (at least publicly stated) with its search engine is to provide the users of the Internet with the most useful and relevant results, and that includes giving higher ranking to sites that provide a great user experience over sites that have usability issues.
As a user of the internet, I love that Google is prioritizing these metrics since it will ultimately push website owners to provide a better user experience on websites that I visit. And as a marketer, I love that this set of metrics gives us actionable and measurable goals to help us build better sites for our clients and help improve existing sites.
As an owner of a website, you should always want to provide the very best user experience for your visitors. After all, if your site is performing well in the three Core Web Vitals metrics, that means that they can easily and quickly navigate your site to find the information they seek and are more likely to become a converting visitor.
So while some may bemoan that Google is creating too many requirements for a site to rank well, we truly think this algorithm change is a great motivator of positive change for the web. If you want to check your site to see how well it is performing in Core Web Vitals, there are two great ways:
And if you want to read another excellent article about the Core Web Vitals update, Search Engine Land has a great article explaining everything that is known about this important update.
And if you find that your site is performing poorly, feel free to reach out to us and we’ll be glad to help improve the performance of your site.
About the author:
Partner, Director of Technology
Jeff is one of Torx's founding partners and serves as the agency's Director of Technology. He built his first website back in 1996 and has never looked back. Jeff wears many hats at Torx: front-end designer and developer, server administrator, and resident Apple enthusiast.