Good communication is fundamental to any website project going well. It’s one of the things we focus on the most at Torx! But why is it so important, and how can bad communication sabotage a project? Glad you asked!
What happens when there is good communication?
Good communication means things get done faster and less money is spent. When we and our clients have a common vision and set clear expectations for a project, we’re able to collaborate beautifully to meet (and often exceed) our client’s expectations!
Yes I know, that sounds like rainbows and butterflies. Don’t get me wrong, it doesn’t mean that things always go exactly to plan and that there are no hurdles along the way. Curveballs are inevitable, but strong communication builds trust. So when curveballs get thrown, our clients can trust that we have their best interest in mind and that we will find the right solution, not simply the quickest or the easiest.
But good communication takes two to tango! We trust that our clients will join forces with us to help us meet our common goals and deadlines. Whether that’s by providing necessary details for the project, giving timely feedback, or entering in content, there is collaboration involved in every website project.
What happens when there is bad communication?
Bad communication can lead to a whole lot of frustration, on both sides. It can lead to mistrust as well. We strive to create strong relationships with our clients, built on trust, respect, engagement, and excitement. We never want our clients to wonder what we’ve been doing during a project or feel out of the loop. That means we are proactive in giving updates, eager to offer our advice, and transparent when requests are out of scope.
Communication failures can lead to projects costing more money and pushing past the deadline. We want our clients to be engaged in the process. If a client becomes unresponsive, we’re unable to get the necessary revisions or approvals we need to progress in the project timeline. It can also mean having to go back and redo things very late in the game if communication is sparse, which stretches the project timeline.
It’s impossible for either party to reach their full potential in the client-agency relationship when communication is poor. Our goal is to create kickass websites and compelling digital marketing campaigns that help our clients and partners increase sales and revenue. We’re always brainstorming at Torx, thinking of ways we can bolster our clients’ campaigns and coming up with out of the box ways to do things. We love when our clients want to hear our ideas and will share their ideas with us! Collaboration is key to creativity, and we take it seriously.
Tips for improving communication during a website project
1. Regular, scheduled check-ins
This is especially helpful in longer-term projects. Find a time that everyone is free, and commit to meeting regularly. For smaller projects, this doesn’t have to be a meeting; it could be a regular call or email update. Whatever fits the project and the people involved. Even if there is nothing specific to report, it’s helpful to touch base and make sure everyone is on the same page. Conversations lead to better understanding and collaboration.
2. Be transparent
No one likes BS, especially when precious time and money are involved. Transparency builds trust, even if you’re delivering less-than-good news. Once you’ve delivered the bad news, and everyone is on the same page, that is when you can start working on a solution. And you might find the relationship is stronger for it.
This is a very important aspect of good communication. Talking often with our clients is fine and dandy, but how are we communicating? It’s imperative that we understand what our clients do, what their goals are, and if they have any concerns or questions we need to address.
4. Ask questions
We’ve all been there when someone is talking and everyone else is nodding and you feel like you’re the only person going, “Huh?” inside.
No one wants to be the person who keeps saying “WHAT?!?,” but saying “what” is sometimes necessary and helpful for everyone involved. You might be surprised whose heads it also went over!
In the wise words of Stevie Nicks… talk to us!
If you want to talk to us about your website goals, we’d love to chat!