You’ve got a great-looking website that showcases your products and services. However, the traffic to your site isn’t what you had hoped for. If it’s been a while since you’ve made any significant updates to your website, then Google may be giving preferential treatment to other sites (i.e. your competitors) who are actively updating content.
As website content ages, it may degrade in Google search queries. However, Google rewards fresh content in their search results. The more fresh content you add to your site, the greater influence it can have on search engine placement. These consistent updates, compared to similar sites where content does not change as often, result in your site receiving a higher score from Google.
Adding a blog to compliment your company’s website is a great way to increase your chances of being seen in those search results. Better search results placement means more potential customers visiting your website.
Adding a blog to your current website is an excellent way to inject fresh content into your site, and earn Google’s reward of higher search results placement. Your blog is also a great venue to pull in new visitors and give your business more exposure.
Now more than ever, your customers are using search engines like Google to locate the products and services your company offers. The more consistently you update your site, the more likely a customer’s keyword search will match the content from your blog.
As a business owner wanting more visitors to your website, you should faithfully invest time into your site’s content by blogging.
Does your business participate in events? Share photos of them on your website.
Got an exciting new product, new hire, or other major announcement? Post it in your updates.
Want to share advice for your customers, a case study, or a how-to guide? Stick it on your blog and broadcast it on social media to draw in visitors.
If you are going to add a blog, remember to be consistent with your updates and write fresh content that either educates or entertains your readers. Your blog is both a news center and a creative space for your business, so put it to good use.
To learn more about how Torx Media can help get your website’s blog up and running, just give us a call or contact us below!