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The ABC’s of Digital Marketing

Posted on September 21, 2016 by Christopher Rhines

Ready for┬áback-to-school? Let’s get educational and learn the ABC’s of digital marketing!


AdWords is Google’s pay-per-click advertising service. AdWords enables website owners to publish display ads, that incur charges only when those ads are clicked.

Branding is much more than a company logo. Your brand is how your business establishes a personality and presence that attracts and retains loyal customers.

Content marketing refers to offering informational, educational and entertaining content to your customers. This is done without making attempts to directly advertise your products or services.

Design of your website matters. Your website’s content will need to be engaging, but a professional website design makes a great first impression.

Every business needs an exceptional website. Your competitors have websites. You need one too.

Facebook should be your go-to social media platform for marketing your business. No one does targeted advertising better than Facebook.

Google Analytics is a no-brainer. It’s a service that tracks and reports traffic and other analytical data about your website. It’s also completely free.

Have a plan for reconnecting with existing customers. The best way to achieve this is via email marketing. Collect email addresses and consider creating an ongoing e-newsletter.

Imagine a world wide web without in-your-face pop-up ads. Regardless of how tempting it may be, don’t add pop-up ads to your website. No one likes them.

Just because you launched your new website doesn’t mean that visitors will magically show up. A focused digital marketing campaign is often necessary for driving traffic to a brand new site.

Kudos to Comodo and Let’s Encrypt. These are two services that now offer free SSL certificates, which are necessary if you want to accept credit card transactions from your website.

Look at other websites for inspiration. Borrow bits and pieces of style and functionality from multiple sources in order to figure out what you’d like for your site.

Mobile and tablet users now make up, on average, almost half of your website visitors. Make sure your website looks great on smaller screens.

Navigation on your website should be crystal clear. If website visitors find it difficult to move from page to page, they’ll leave your site altogether.

Off-the-shelf content management systems have come a long way. The leader of the pack is WordPress, which has a 50-60% share of the global CMS market.

Print marketing is still very important, even in this age of digital marketing. An elegant business card still goes a long way.

Quick-loading home pages retain website visitors. If your website’s home page doesn’t load within just a few seconds, you risk losing potential customers to your competitors.

Responsive website design refers to optimizing your site’s layout and content for all screen sizes: desktop, laptop, tablet and mobile. If you don’t have a responsive site, you risk losing customers.

Stock photos are a budget-friendly option for content when custom photo shoots aren’t feasible. iStockPhoto.com has a very large selection, covering a wide range of subject matter.

Torx. That’s us! You should hire us for all your website design, website development and digital marketing needs.

Users are savvy and can tell when a website’s content starts to get stale. Dust off the cobwebs from your site’s blog by creating a schedule for producing new content.

Vary the type of content you share on social media. Mix it up by offering not only text content, but also visual content such as photos, infographics and videos.

Websites are the hub of your digital marketing campaigns. Funnel all leads and potential customers to your website.

Xerox is another name commonly used to describe a photocopier. This really has nothing to do with digital marketing, but we couldn’t think of any other decent word that begins with an X.

YouTube, in addition to being a video repository, is also a search engine of sorts. Create a YouTube channel in order to funnel more traffic to your website.

Zero in on your business’s target audience. Don’t spray and pray. Instead, create your digital marketing campaigns with a specific demographic in mind.


Want to learn more than just the ABC’s? Hit us up with all of your digital marketing questions! Or give us a call at 804-577-8679 if you’re interested in our wide range of website design and digital marketing services.

About the author:

Christopher Rhines

Partner, Director of Development

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Christopher is the Director of Development and one of the partners at Torx. In addition to keeping Torx's Richmond office firing on all cylinders, he can often be found deep in the trenches, building custom content management systems and WordPress-powered websites. He still remembers how to write Basic computer programs on Apple IIs and Commodore 64s.