Every business needs an exceptional website. And every exceptional website needs a simple, smart domain name. Before we dive into the domain name pool, let’s first define what a “domain name” actually is.
According to the great and powerful Wikipedia, a domain name is defined as follows: A domain name is an identification string that defines a realm of administrative autonomy, authority or control within the internet. Say what now? Let’s simplify that just a bit. Our definition is as follows: A domain name is a website’s “address” on the internet. You’re most likely reading this blog article on the Torx website. If you look at the address bar in your web browser, you’ll see the address of this page, which is http://www.torxmedia.com/5-steps-for-choosing-the-perfect-domain-name/. The “www.torxmedia.com” part of that is the domain name.
Now that we’ve defined what a “domain name” is, let’s run through the steps for selecting the perfect domain name for your business.
Selecting a domain name is (almost) as important as naming your business. While your domain name isn’t literally carved in stone, it’s something that usually isn’t changed. Follow the steps above, do a bit of brainstorming, and find your perfect domain name. If you need assistance with domain names, website design, or digital marketing services, give us a call at 804-577-8679 or contact us here.
About the author:
Partner, Director of Development
Christopher is the Director of Development and one of the partners at Torx. In addition to keeping Torx's Richmond office firing on all cylinders, he can often be found deep in the trenches, building custom content management systems and WordPress-powered websites. He still remembers how to write Basic computer programs on Apple IIs and Commodore 64s.