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Lately in Social Media: 6/30/17

Posted on June 30, 2017

Managing your marketing is complicated enough without trying to stay on top of every new feature and update in the social media realm. That’s why we distill the most important changes into a single monthly blog post – so you don’t have to! Here’s what you need to know going into July:




  • You might’ve noticed Twitter’s new look. Twitter definitely noticed.



  • The Snap Map feature gets a little TMI by sharing users’ locations like pins on a map. If you’re not cool with it, here’s how to go Ghost Mode.
  • It’s hard to make good video ads with small budgets, but now anyone can unleash their “non-premium” ads on Snapchat.
  • If you have an event coming up, you can promote it by making a custom geofilter through the app’s settings tool.


  • Lens got a new layout, as well as new options to zoom, define a specific area to capture and access camera roll. You can also get ideas by viewing “Lenses to Try,” or by tapping the Instant Ideas white circle to view related pins. Pinterest has doubled the number of categories Lens can recognize, so expect this tool to grow even more powerful.
  • Two-factor authentication aims to enhance security for all users.

Interested in chatting with us about social media marketing strategies for your business? Give us a call at 804-577-8679 or fill out the form below to contact us.

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