There’s an old Afghan proverb that goes, “As the sun’s shadow shifts, so there is no permanence on earth.” Sounds about right for social media. Let’s dive in:
- It’s been another rough week. In that aftermath of that bad thing people are upset about, Facebook made it extra easy to find your privacy settings and exercise a little control over your data. This may or may not help regular users recover their declining trust in the platform, but interestingly they don’t blame advertisers for Facebook’s mishandling of their data.
- Also, Zuck is sorry that your data was available to all kinds of apps and companies for years, and he probably should have asked you to check a bunch of settings a long time ago. After the news broke, Facebook turned off the tool that allowed advertisers to use targeting data obtained through third parties, and momentarily prevented other apps from joining the platform while they straightened out their review process. But the damage control is not over yet. If you want to see all the data Facebook has on you, use this guide and brace yourself.
- And to set the record straight: Facebook kinda does have access to your call and text history, but that’s your fault because you opted in, okay?
- Oh, and this is all still related to the drama with Russia, for which Facebook, Twitter and Google are still being called to testify about.
- Local news is going global, as the initiative to promote more local news has now launched around the world.
- Take the reins of your group chat with new admin privileges, including the ability to approve or deny requests to join.
- If you’re taking advantage of Facebook’s AR tools, you’ll be glad to have better performance data on how people are using your lenses.
- You might have noticed a few quiet improvements in Ads Manager.
- Looks like Facebook’s music licensing deal collection is complete.
- How much more celebrity condemnation can Snapchat take? The real lesson though: Don’t ever mock domestic violence in advertising. Perhaps these kinds of faux pas are the part of the reason why they had to cut their staff again…
- It looks like Snapchat is preparing to give users the same control over third-party access to their data that Facebook users recently demanded.
- If you use Snap Maps (Who are you? I have so many questions), those who have agreed to let you stalk them can continue oversharing with you through Map Explore. This update will enable users to share when they’re traveling somewhere new, checking in at a location or adding geofilters to their Stories. And earlier in the month, the Snap Map became available outside of Snapchat.
- Here’s something I don’t get to say often: Snapchat stole an idea from Instagram and added the ability to mention other users in Stories. Maybe their next ideas will be more original?
- A nifty new feature enables users to search specifically for jobs in their network, then adds a button to the job posting that allows users to “Ask for a Referral” from one of their connections.
- A less nifty new feature: Video filters that are not exactly as fun as the ones on Snapchat.
- Get ready to repurpose your video ads for the LinkedIn newsfeed!
Got questions about social media marketing? Not sure how social tools could benefit your business? Let’s talk!