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Insanely Simple… Introducing Macintosh

Posted on August 19, 2014 by Christopher Rhines

I’m a big fan of the iPad. As somebody who wasn’t really into reading for leisure, the iPad (and more specifically, the iBooks app) magically makes reading fun again. Or maybe I’m just old enough now to prefer books over video games. But that’s an entirely different blog post for another time.

Insanely Simple: The Obsession That Drives Apple’s Success is where I’ve been spending my time lately. For anybody interested in Apple and Steve Jobs, this book explains how Steve harnessed the power of simplicity to transform the nearly-bankrupt Apple into one of the most powerful companies on the planet. To Steve, simplicity was a religion, and anyone who has purchased an Apple product, dropped by an Apple Store location, or visited Apple.com has most likely experienced this “religion” firsthand.

Insanely Simple focuses much more on the period of Apple after Steve returned in 1997 from his exile. But the concept of Steve Jobs’ love of all things uncomplicated goes back much further than his second tenure at Apple.

I recently rediscovered an old Introducing Macintosh brochure that was published 30 years ago. (I’m proud to admit that I actually have had this antique in my possession since 1984, back when I was just a geek-in-training.) It didn’t take long, looking through this classic brochure, to realize that much like Apple’s clean and simple style of today, this old Macintosh announcement possesses those very same qualities. It made an immediate impact rediscovering it in 2014, just as it did back in 1984 when my 9-year-old former self turned those pages for the very first time.

Of course, I had to scan the entire thing. Enjoy the gallery below as you take a trip back to the simplicity of Apple’s first Macintosh.

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About the author:

Christopher Rhines

Partner, Director of Development

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Christopher is the Director of Development and one of the partners at Torx. In addition to keeping Torx's Richmond office firing on all cylinders, he can often be found deep in the trenches, building custom content management systems and WordPress-powered websites. He still remembers how to write Basic computer programs on Apple IIs and Commodore 64s.