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Gain Customers Through Pictures? How Pinteresting!

Posted on November 12, 2017

You might have at heard of Pinterest – that social media platform that lets you save products, articles and ideas onto visual bookmark boards. 

Although Pinterest has been popular for several years now, and recent updates have given the platform impressive e-commerce and marketing powers, many small businesses are still sitting out. These days Pinterest can be a great tool for your company, regardless of the demographics of your target audience. Yes, even if your business doesn’t deal in one-pot recipes, wedding planning or street style fashion. Below are just some of the reasons harnessing the power of Pinterest can be an effective marketing tool for your company.

Pin your products

Pinning your products enables you to share with a specific customer base. It’s a great way to market a particular product, whether the product is a best seller, a new item, or any product for which you want to generate a “buzz.” Plus, people are more likely to discover your products if they see other users pinning them, so it’s great for building brand awareness and reaching new audiences.

Great for SEO

Make sure to add your website’s link when you pin your products to Pinterest. This, along with writing good descriptions with the relevant keywords will help improve your website’s search engine ranking. And your traffic gets a boost too when users click on your product pin to visit your website.

Customer interaction

Pinterest is a great platform for you, the business owner, to build an online community around your brand. Be sure to engage by following other users and pinning content that’s interesting and relevant to your followers. Pinterest can be a terrific customer feedback tool.

Promote your brand

In addition to displaying your products and services, Pinterest can be useful for you to express your brand and your business culture through pictures.  Show your customers what interests you and your company by linking to other websites and following others.

Sell your products

Did you know that 87% of Pinterest users have purchased something that they found through the platform? Pinterest harnesses the power of purchasing intent, and you can sell your products by creating buyable pins.

Market research

Use Pinterest as a virtual focus group. Test new products and receive first-hand feedback. Conversely, follow top bloggers and users with similar products or services to help stay up-to-date with what’s hot in your particular industry.

Remember, using Pinterest is just like any other social media platform:  In order for it to be successful you have to put in the time and effort.  That means you, the business owner, are responsible for providing regular updates and interacting with your followers. It is a low cost/low risk way of reaching potential customers, and perhaps it could be a great tool for your business.

To learn more about incorporating Pinterest into your social media marketing strategy, contact us below!

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