Every business needs an exceptional website. That’s our motto, and it’s an important rule of thumb in today’s increasingly digital world. These days, if your business doesn’t have a solid website, it pretty much doesn’t exist. Your website is an essential piece of your marketing funnel, and it’s the first place where many prospective customers will encounter your brand.
As a business owner, you probably understand how much reputation matters: For referrals, reviews, public relations, customer service, brand affinity and more. So, what does your current website say about your reputation?
Maybe you didn’t mean for things to get this out of hand. Maybe it’s been an oversight for the past few years, a project you didn’t have time to get around to just yet. Maybe you assumed that a new site or a redesign would cost too much, or you weren’t sure if it was worth the investment.
Being cheap about your website is actually costing your business, because your customers are savvy consumers and internet users. They can sniff out bad information and they’ll perceive an outdated website as something between useless and suspicious – which is not the impression you want to give.
An old, poorly-designed website is like a dilapidated storefront that’s covered in peeling paint and surrounded by garbage. Even if you can see the “open” sign glowing through the window, would you really feel comfortable giving this store your business?
If your website launched long before the days of responsive design, it probably isn’t optimized for mobile users. That might not have mattered so much five years ago, but today it’s a serious blunder that can cost you more than potential sales. That’s because 80 percent of internet users own a smartphone, and last year Google started giving lower rankings to websites that aren’t mobile-friendly.
What’s more, Google says 61 percent of users are unlikely to return to a mobile site they had trouble accessing, and 40 percent leave to visit a competitor’s site instead. If you’re site isn’t mobile-friendly, your potential customers are literally bouncing away.
A professionally-designed responsive website is like a clean digital storefront that tells customers your business is legitimate, reputable and easily accessible. An attractive home page invites your visitors in, good content catches their interest, and clear navigation encourages them to explore and learn more about what you do.
That’s the whole point of having a business website – it’s your corner of the internet, dedicated to promoting your business and greeting your customers with helpful information that’s available 24/7, from anywhere in the world. So why let poor design put a ding in your digital presence?
A redesign is a big step, but your business website doesn’t have to be complicated. Users, especially those who grew up with technology, expect your company’s technology to simply work. Your website must be functional, but it should also be user-friendly – because if it isn’t, who will want to visit for long enough to give you their business? Bad websites may get recognized, but websites that provide positive user experiences win awards.
Not all websites are created equal, and we create websites with the user’s experience in mind. In other words, we build websites that are intuitive and easy for your customers to use. On the back end, we also make it simple for you – the business owner – to manage and update your own website content. With a current design and fresh, engaging content, your website can truly serve it’s purpose and help your business thrive. So, are you ready to talk redesign?
Do you need a website designed for a new business? Do you have an existing website that needs some love? If you’re interested in chatting with us about your website, give us a call at 804-577-8679 or fill out the form below to contact us.