We frequently see websites that have been neglected over time by their owners. Just like an old, rusty antique car, these unloved websites have been left to rot with nary a fleeting thought as to how it might affect the business owner’s bottom line.
So we thought we’d put together a list of things to look out for when considering whether your company’s website might need an upgrade. Maybe it’s possible you’ve let your company’s website dwindle slowly over time. Without further ado, here are five signs your website might need a tune-up:
In today’s world, it is absolutely crucial for your company’s website to be mobile-friendly. As a general rule, we find that most websites receive 25-50% of their traffic from mobile devices, and with Google’s big search engine results change, having a mobile-friendly website really is a no-brainer now.
While we love the 1990’s as much as anyone, website design styles have come a long way since then. We typically recommend that you review your website’s design and style every 3-5 years to determine whether it still looks fresh and relevant to your customers’ needs.
If your company’s product lineup and/or strategy has changed since you last updated your website, then now might be a good time to update your website with this important information. After all, you wouldn’t want to confuse your customers with outdated information on your website. This also applies to large pricing changes. Perhaps your company now offers a bundled package of widgets — or even a widget subscription plan. Having that information updated on your website will be useful for customers looking to make a purchase decision.
Does your site have a blog or a news and events section which hasn’t been updated in many years? This can be a sign to your customers (or potential employees) that there’s nothing new and exciting happening at your company. Having frequently updated content is a great way to show the world how exciting and forward-thinking your company is. It can also be a great way to show thought leadership in your industry. However, if you truly don’t have time to update this section of your site, removing it may not be a bad option.
We’ve learned over the past few years that having a fast website is a very good thing. Not only does it make for a good experience in today’s TL;DR society, but a faster site will usually lead to better search engine rankings.
If any of the above sound like problems that your website currently faces, we’d love to chat with you about how we can give your website a tune-up and and ensure that it properly reflects your company.
About the author:
Partner, Director of Technology
Jeff is one of Torx's founding partners and serves as the agency's Director of Technology. He built his first website back in 1996 and has never looked back. Jeff wears many hats at Torx: front-end designer and developer, server administrator, and resident Apple enthusiast.