Social media has played an integral role in the lives of every human being living in the 21st century. It has reshaped the way we connect, communicate, and consume information. An online presence isn’t only for the average Joe; businesses small and large are able to transform their brands through their social media platforms. However…amidst the buzz and lure of this digital landscape came a confusing fog of social media myths and misconceptions.
From the belief that social media is exclusively for the younger generations, to the idea that grand amounts of followers equates to success, we are here to help you uncover the reality of this internet community.
Not every social media platform is right for your business, and it is important to evaluate the new platforms carefully. Jumping onto every social media platform may spread your resources thin and not yield meaningful results. It is better to focus on the platforms that align with your business goals, target audience, and industry.
While a substantial follower count can provide social proof, having a large number of followers doesn’t mean anything if they’re not engaged or interested in your content. Building a smaller, but quality following is far more valuable.
Replying to comments is the BEST way to create a brand voice for your business. It provides you with an opportunity to interact with your consumers and to have them understand that there is a legitimate human being behind that business account. Don’t delete the negative comments either. Negative comments can give business accounts the chance for constructive dialogue and demonstrate a brand’s willingness to address its consumers’ concerns. Deleting them may cause more harm than good as it can come across as dismissive.
Uploading copious amounts of low-performing posts consistently can cause damage to your business’s SEO performance. Valuable, original, and authentic content is the reason your followers began following your business’s social media account to begin with, so show off that character! No one cares that it is National Talk Like A Pirate Day if that has nothing to do with your business or the employees who work there. Aye matey, that is a real day (September 19th…mark your calendars 😁).
Trends are a dime a dozen on social media, and not every trend will align with your brand or your target audience. Be sure to evaluate whether or not a trend will fit into your brand’s goals and the message you are trying to relay before incorporating it. For example, it would be a little odd to see your lawyer performing a trending TikTok dance on the law firm’s business account.
Authenticity tends to resonate more with audiences than overly polished videos. So, there is really no need to hire an entire production crew simply to film some Instagram Reels. What matters most is delivering value and a clear message to viewers.
While certain platforms may have a younger user base, social media is widely diverse and can be effectively used to target various age groups and demographics. The youngest person in the office may not understand your business thoroughly. This is why it is important to bestow or outsource the responsibility of social media to someone who TRULY “gets it.”
Understanding these myths and misconceptions can help you navigate through the complex landscape of social media more effectively. If social media overwhelms you to no end, let us help guide you through! No matter what your social media capability is, we are here to help you make those informed decisions that align with your goals and target audience.
About the author:
Madde is one of the Account Managers at Torx. Her day-to-day involves working with clients across a wide range of industries and developing a deep understanding of their business and their challenges. She is passionate about building strong relationships with clients and finding creative solutions to meet their needs.
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