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Does Your Ecommerce Site Measure Up?

Posted on April 3, 2017 by Jeff Pollard

Ecommerce is standard fare for today’s shoppers, so it’s more important than ever for businesses to ensure a positive online shopping experience for their customers. Did you know:

  • U.S. customers spend an average of $1,800 each on online purchases every year.
  • 81% of shoppers will research a product online before making a purchase.
  • 71% of customers think they will find better deals online than in a store.

Whether you’re just now setting up shop or you need to make improvements to your current website, here’s what you should know to optimize your digital storefront.


Mobile-friendly sites make sales.

70% of online sales take place on a mobile device, so if your Ecommerce site isn’t already responsive, now is the time. Customers love to browse products on their phones, even if they are more likely to complete the sale on a desktop, but optimizing your mobile site for conversions will make them more comfortable completing the purchase from any device.


User experience should be a top priority.

If customers are getting stuck at any point in the purchase process, like the billing stage, you’ll end up with abandoned carts. From page layout to field design, smooth out all steps of the transaction. 43% of customers will buy from your competitor if they have a bad experience on your website, but 86% of customers are willing to pay more for a better experience. It’s worth it to make their purchase as painless as possible!


Speed is essential.

57% of mobile shoppers said they would abandon your store if they had to wait more than 3 seconds for a page to load, so it’s important to keep your Ecommerce site quick and light!

Reach Your Ecommerce Goals

Shoppers may have high expectations, but setting up or improving your Ecommerce site doesn’t have to be a pain for busy businesses. The most important step is to work with the right web development team that fully understands your business needs and your vision and keeps you engaged during the entire process – from planning through launch. Creating a great online shopping experience for your customers will be well worth the time and money invested.

To learn more about how Torx can help with your company’s Ecommerce goals, just give us a call at 804-577-8679 or fill out the form below!

Let's Chat!

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About the author:

Jeff Pollard

Partner, Director of Technology

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Jeff is one of Torx's founding partners and serves as the agency's Director of Technology. He built his first website back in 1996 and has never looked back. Jeff wears many hats at Torx: front-end designer and developer, server administrator, and resident Apple enthusiast.