Search Engine Optimization

Most search engines, over time, visit your website with their "spiders". Spiders are automated computer programs that collect data from your site. The data that is collected is used by the search engines to determine your "ranking" when someone searches for keywords associated with your business.

Many variables are used by search engines in determining where your website listing appears on search engine results pages. Criteria such as relevance, keyword matches, website copy, and inbound links all play a part. It is usually very valuable for your business to be listed highly in organic search engine results, but it takes a lot of time and planning to get a prominent organic ranking.

There are programmatic methods for improving search engine rankings, and there are ongoing link-building and keyword-related initiatives involved with SEO as well. Torx can design a search engine optimization campaign that takes advantage of all of these ways to drive more traffic to your website.

Benefits of Organic Search Results

Unlike paid campaigns, there is no direct cost involved to get your website listed in organic search results.
More people click organic search results, which means your site will get more traffic.
After the initial time investment, a successful search engine optimization campaign provides better long-term value than pay-per-click advertising.

We'd love to hear from you!

If you have any comments or questions, or if you would like to receive a complimentary project estimate, click here to contact us. Or give us a call at 804-577-8679 (Richmond) or 704-916-9733 (Charlotte).