LeftoverChicken.com is the brainchild of Torx Media and Frances Daniel, the owner of
Mrs. Marshall's Carytown Cafe. Ms. Daniel recently launched
a new barbeque sauce (Aunt Fossie's Chicken BBQ Sauce) and needed a website to advertise and sell this new product.
We recommended creating a website that featured the posting of free chicken recipes. The site,
LeftoverChicken.com, uses these chicken recipes as a platform to gain SEO (Search Engine Optimization) traction.
The website receives a large number of highly-targeted visitors who use Google (and other search engines)
to search for items such as "leftover chicken recipes" and "recipes for leftover chicken". As these visitors
browse the evergrowing list of recipes, they will encounter links to purchase Aunt Fossie's Chicken BBQ Sauce via PayPal.
LeftoverChicken.com has already seen over 100,000 unique visitors, with 58 different countries being represented. 95% of all
visits originate from organic search engine referrals (as opposed to pay-per-click advertising). This website is a perfect
example of how a website's relevant and intriguing content enables search engines to do the heavy-lifting of advertising to highly-targeted customers.
