Fraîche owners, Vickie Blanchard and Lou Gambill, started their business in May 2008, and they came to us shortly after,
hoping that we could help them build a memorable online presence. Their new website compliments their store's unique
style, and new customers will now be able to discover Fraîche via search engines.
In addition to the new website's overall style and layout, we also created a custom Content Management System (CMS) that
enables Fraîche staff to manage their "News and Events" and "Products" pages. The "Products" page
also includes a "Featured" section which enables seasonal items and specialty products to be promoted.
We also implemented a PayPal-powered checkout page so that Fraîche customers can purchase gift cards. This
functionality enables Fraîche to increase their revenue by selling online, while not needing to worry about any inventory.
Fraîche On The Avenues is located at 304 Libbie Avenue in Richmond, Virginia, just one block from the intersection of Libbie and Grove.
