Are you considering a mobile website for your business?
If you’ve worked with a professional web development 
team for your existing website, then your site should already be optimized for mobile devices. Mobile optimization, in a nutshell, simply means that your website renders correctly on a mobile device (unless of course, your website has Flash elements). A mobile website, however, is a site designed and developed specifically for mobile devices. A mobile website retains your corporate identity and branding, but it does so in a simple, easy-to-navigate way. Below we’ve listed some reasons why your business should consider having a mobile website developed.
Mobile is the present and the future
Out of the 5 billion mobile phones in the world, 1.08 billion are smartphones. There are over 91.4 million smartphones in the United States alone. Of all of these mobile users, 84% of them use a smartphone to access the internet (outside of just checking email). As a business owner, your goal is to get your business noticed. Mobile internet is currently the fastest growing online technology.
Mobile means more potential sales
All the major search engines (Google, Bing, Yahoo, etc.) are investing heavily in mobile search. Millions and millions of smartphone users, more than ever, are using their mobile devices to search on-the-go. By coupling a great SEO strategy with your mobile website, you are more likely to boost your search engine rankings. More website traffic equals more customers.
Mobile rings the cash register 24/7
Smartphones (and tablets) are changing the way people shop. Potential customers want (and expect) to see products on a whim, and they want real-time access to pricing and buying capabilities. If you are selling products or services online, your mobile website will be more welcoming and easy to navigate for your customers. The easier it is to navigate through your mobile site, the more likely they will buy.
Mobile enhances your professionalism
Your traditional website is professional, no doubt. But your mobile site will extend and enhance that professionalism across a potentially new demographic. While smartphones can render your standard website (again, unless it uses Flash), mobile users are more likely to navigate through a mobile site that is simple, user-friendly, and doesn’t require pinch zooming just to read content on your site. A specifically designed mobile site will also load more quickly than an optimized rendering of your full website.
If a mobile website makes sense for your business, we definitely recommend seeking out a professional web development firm to help you with your mobile strategy. To learn more about how Torx Media can help with mobile site design and development, just give us a call at 1-888-867-9633 (Richmond, VA) or 704-916-9733 (Charlotte, NC), or click here to contact us.