By now I’m sure most of you have at heard of Pinterest. Pinterest is a photo-sharing, social website where you have the ability to “pin” images to your “boards.” Boards are themed and allow linking from the pinned items back to a specific website. It shares a common characteristic with Twitter in that Pinterest users can follow each other and interact through commenting.
Though Pinterest has become associated with having a predominantly female audience, it can be a great tool for your business, regardless of the demographics of your target audience. Below are just some of the reasons harnessing the power of Pinterest can be an effective marketing tool for your company.
- Pin your products – Pinning your products enables you to share with a specific customer base. It’s a great way to market a particular product, whether the product is a best seller, a new item, or any product for which you want to generate a “buzz.”
- Great for SEO – Make sure to add your website’s link when you pin your products to Pinterest. This, along with writing good descriptions with the relevant keywords will help improve your website’s search engine ranking.
- Customer interaction – Pinterest is a great platform for you, the business owner, to build an online community around your brand. Always thank users when they re-pin your items. Follow other users. Pinterest can be a terrific customer feedback tool.
- Promote your brand – In addition to displaying your products and services, Pinterest can be useful for you to express your brand and your business culture through pictures. Show your customers what interests you and your company by linking to other websites and following others.
- Sell your products – Pinterest can help you sell your products by creating price banners. Users can follow a link to your website, where your products are available for purchase. There, they can purchase the products they initially saw featured on Pinterest.
- Market research – Use Pinterest as a virtual focus group. Test new products and receive first-hand feedback. Conversely, follow top bloggers and users with similar products or services to help stay up-to-date with what’s hot in your particular industry.
Remember, using Pinterest is just like any other social media platform: In order for it to be successful you have to put in the time and effort. That means you, the business owner, are responsible for providing regular updates and interacting with your followers. It is a low cost/low risk way of reaching potential customers.
To learn more about incorporating Pinterest into your social media marketing strategy, just give us a call at 1-888-867-9633 or click here to contact us.