Responsive web design is the practice of designing a single website that looks and works correctly when viewed on multiple devices with different screen sizes. A single responsive website is much easier to manage than separate traditional and mobile-only sites:
* Edit your website’s content once, and those changes will appear to both desktop and mobile users.
* For CMS-powered websites, such as those utilizing WordPress, responsive websites require less training.
* Responsive websites are less expensive than the development of a separate traditional and mobile-friendly site.
Save Money and Time
New mobile devices (including tablets) are being released more often than ever. It is very common for different mobile devices to have different screen sizes and screen resolutions (ie. the total number of pixels). If you want your website to be properly viewed on all possible screen sizes, you could have a separate website developed for each of those devices — OR you could have a single responsive site developed that automatically resizes itself accordingly for each device.
Responsive site design and development will also enable you to save time. Your website will be developed and launch quicker, and responsive sites typically require less client/developer meetings and approvals. When development of your new site is completed, training only needs to occur for one website, and after your new responsive website is up and running, you will have just one website to manage, instead of individual sites for each desktop and mobile device.
Jump Ahead of Your Competition
Every night, you can go to sleep soundly knowing that your new responsive website works on all devices. All page views to your new website help your site advance in Google’s search results. You don’t have to worry about whether your mobile website is ranking higher than your desktop site, or vice versa. Additionally, your responsive website will be more future-friendly, and you won’t have to have your site redesigned to fit the varying screen sizes of the next “big thing” in tablets and mobile phones.
To learn more about how Torx Media can help with implementing responsive design, just give us a call at 1-888-867-9633 (Richmond, VA) or 704-916-9733 (Charlotte, NC), or click here to contact us.